When your job is boring, and you are tired of following the same old orders all over again, you often just want to be your own boss. But what keeps you from building your own business? You don´t have enough money or time you don´t know where to start or even what business to choose. So why not start a part time business and build upon it? With a good plan and idea, it can become a business that provides…
Entrepreneurship is not for everyone, but for those who have the drive, determination, and the right qualities, it can be a fulfilling career choice. But what exactly does it take? In this article, we will explore the qualities of successful entrepreneurs, their skills, the key characteristics necessary for success, and the different types of entrepreneurs. What Is Entrepreneurship? Entrepreneurship is the act of starting and running a business venture, taking on financial risk in order to do so. The driving…
How to Write Mission Vision and Values Statements for Your Company In the business world, getting caught up in all the numbers and statistics that go along with running a company is easy. Whether you're just starting out or have been operating for a while, it can be difficult to remember why you began your business in the first place. In order to keep things on track, many businesses create mission, vision, and values statements as an internal compass to…
Marketing strategies have completely changed over time. Now modern strategies are much more practical and easier to apply. It starts with finding people who have a problem you can solve, and you need to ensure they know and trust you. But what is business marketing? And how to develop a marketing strategy and find the right customers? What is Marketing? Marketing is the process of getting the interest of potential customers and clients for your product or service. The keyword…
There are many different marketing techniques businesses are using. These strategies all have one thing in common: they aim to get more customers and visitors. One of these techniques is neuromarketing which allows businesses to get more detailed information about their customer base. But what is neuromarketing, and how does it work? What are the different techniques? And does neuromarketing manipulates us? What Is Neuromarketing? Neuromarketing uses neuroscience in marketing and advertising. It allows businesses to measure customer engagement, behavior,…
If you are a founder of a startup, you have a journey that demands grit, ingenuity, and courage. When you want that your startup survives the journey and scale, you need a clear map to get past common, often unseen, risks. A useful navigation tool is a framework that evaluates how different components of a startup function and where pressure points lie. Such a model identifies six core reasons why even the most or best startups can fail even with…
The feeling you get when inspiration strikes, and suddenly everything in your mind falls perfectly into place. If this only happens more often? But there is a five-step plan that helps you find a brilliant idea and make inspiration a habit. How to find an idea Often people have their daily routines and are busy with work, so it is hard to get fresh and renewed attention to existing problems. One one of the first things you can change is…
The nature of work has changed a lot over the last couple of decades. As a result, modern workplaces have constantly adapted to new technologies, expanded globally, and had frequent restructuring. One of the unfortunate consequences of all these changes and uncertainty is burnout. Employees often work long hours to get ahead, however, they are losing touch with their inner compass in the process. But what is burnout, what are the causes, and how to prevent burnout from happening? How…
Many people have exciting ideas, but they never see the light of day. The problem is that the people waited when things like mood energy and everything else feel right. Other people enthusiastically start working on their idea right away but quickly lose their interest when they run into challenges. You shouldn't have to wait for the ideal day or be packed away at the first hurdle with ideas. By applying clear steps, you can start turning your idea into…
Most business owners think profit is the most important indicator of success. But what matters to become profitable is not how much money your company makes but how well your team works together. To archive corporate success, employees are your single most important resource. Nevertheless, human resource management is the forgotten zone in many companies. But why is it so bad for your business if you don´t invest in your team? And how to find human resource problems in your…